Our beloved spiritual master and founder acharya of ISKCON, His Divine Grace A.C. Bhaktivedanta Swami Prabhupada has always stressed on the importance of Krishna consciousness and its urgent need in the human society. The following quote sums it up:
The more we open branches, the more I feel encouraged. These branches are like the oasis in a vast desert. In the desert there is no water, but occasionally if one is fortunate he may come in contact with an oasis and he is saved. Similarly in this material world we are drying up due to lack of spiritual knowledge. Our ISKCON centers are meant to give relief to the dried up conditioned souls who are searching after the nectar of joyful life. So I request you and all other members of ISKCON to flood the world with Krishna Conscious centers and realize the prediction of Caitanya Mahaprabhu "as many towns and villages there are, my name will be known." (Srila Prabhupada, 18 december, 1970)
The proposed temple will serve as a facility to carry out this mission through the distribution of authentic transcendental knowledge and transcendentally spiritualized food (Prasadam) and related activities.